I've been blogging quite a bit lately on location-based apps through sites like Foursquare. Technology integration with these types of applications and digital out of home will certainly be necessary, especially as these applications become used to such a broad degree like Twitter and Facebook. The only issue involves privacy. Don't believe me, go see Please Rob Me.
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posted by Nate Nead on March 13th, 2010 • No Comments Chevy has been experimenting and finding success with some interesting applications which have been shown off at SXSW. This year includes iPhone apps like the Chevy iReveal which allows for potential Chevrolet customers to view cars in virtual 3D on their mobile device. In addition, Chevy has been working with Gowalla (Foursquare's direct competitor) on some other interesting location-based applications for mobile phones, which include QR codes. Christopher Barger, Director of Global Comm and Tech at GM said the following regarding augmented reality and QR codes for Chevrolet dealerships: Imagine using Quick Response Codes to download the price and options for a vehicle on a dealer lot right to your cell phone. Or, imagine using augmented reality to virtually preview different colors of the Camaro in your own driveway. We are just scratching the surface of what's possible with mobile technologies and social media applications.People checking in at SXSW will see some of the location-based, augmented reality applications which Chevy is putting on. I might add a little tid bit. Placing car showcases on in-dealership digital signs along with specific QR codes for each dealership will also further aid in promotion of the companies product lines. I simply love that GM (despite some bone head moves of late and some major financial struggles) is delving into alternative marketing methods for promoting their brand. I know they were thinking about digital signage some time ago, but it faded a bit into oblivion as far as I know. 
posted on March 13th, 2010 • No Comments posted by Nate Nead on March 12th, 2010 • No Comments Anytime Apple decides to release something there is a religious fervor that ensues with the blind followers looking to "be the first" on the block to receive the latest and greatest from the California computer giant. The iPad is no exception here. Today is the day to get your own iPad and like always, there are those who're probably lining up to get them. There are a number of companies in digital out-of-home who utilize Apple products as their core hardware offering. Both Nanonation and Hughes Solutions Group are the leaders that come to mind. In fact, Nanonation recently released iPad applications targeted toward retailers and digital sign providers: Apple iPad's rich multi-touch user interface, large screen, WiFi and 3G connectivity and attractive price point make it an ideal platform for a number of in-store and back-of-house applications designed to enhance, engage, and excite customers. The iPad expands the application possibilities from what we've currently been developing for the iPhone and gives our clients more flexibility and options for creating innovative and intelligent ways to impact their business.But before we jump on the bandwagon that Apple is the only creator and thus only operator of multitouch iPad-like devices, it may be wise to take a look at some alternatives to the Apple iPad in order to know what hardware might be best used to target potential out-of-home customers. Here are a few that come readily to the forefront: Each have advantages and disadvantages over the iPad. A few of these features can be found here. There are countless possibilities for similar devices at POP checkouts and for use in product displays for specific items. Because of all the features built in to these devices similar to the iPad, the potential uses for out-of-home applications abound. It will probably only be limited by the creative imagination of the user.
posted on March 12th, 2010 • No Comments |    |
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