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Digital Signage Content

Imperative in digital signage and digital media networks is relevant, regular, dynamic, and engaging content. Content that creates an impact can often require a significant amount of resources to build. If you are intent on utilizing your digital sign as a attention-grabbing piece of your marketing mix, the need for good content is even greater. This content can be created or pulled from a live feed.

Dynamic Videos

High definition content, especially that which is custom-made can be expensive to create--even if you are planning on purchasing stock footage to fill in the gaps. With a wide variety of digital signage software solutions available, it is generally easy to find a solution that will fit the format of the videos you intend to use.

Flash Animation

Dynamic Flash graphics are beneficial for signage networks in a couple of ways. Dynamic Flash animation can give your displays the extra eye-popping sizzle needed to attract attention. More importantly, Flash allows for dynamic feed pulling capability. Meaning, the animation has the ability to pull from a changing media feed. This gives your signage the ability to change as the feed changes. In other words, as the weather and stocks change, so does the sign--in real time.

Backgrounds and Stills

Display backgrounds and still graphics, while not as engaging for the viewer are still a vital part of the content creation process. Digital displays without a background can be boring and unpleasant for a not-so-captive audience. Stills such as .jpg and .png graphics can be used and rotated on the screen to give the viewer something interesting.