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Digital Signage - Proof of play

Anything to be commercially viable needs to have a proper promotion to make it profitable. A lot can ride on whether the promotion actually can reach the target audience or not. Advertisement has come a long way from the time when any crude writing using paint brush declaring of the things available in that particular place were considered a very high level in promotion. Now a day’s advertisement has advanced a lot and has completely revolutionized how we buy our things. From paper posters to huge billboards all now proudly display and promote the products.  One of the latest forms of media to enter into this field is the digital signage. Consisting of a flat screen display which is generally either plasmas or their more popular cousins LCDs these have completely changed how we view and perceive advertisements. Due to their widespread appeal and attractiveness they are now fast replacing all modes of traditional forms of advertisement.

Digital signage has completely revolutionized the advertisement industry. The rapid commercialization of the LCD and plasma screen market has made it a viable product to be used in the booming advertisement industry. Lower prices have made them a very attractive option to advertisers all over.

There are a number of benefits of using digital signage over the more traditional forms of advertising. One of the foremost aspects is it`s flexibility. These screens can be networked together so if the advertiser wants to make any changes in the advertisement it can be easily done across all the screens with a single action. These screens allow the user to schedule all the advertisements according to specific timings and different advertisements can be displayed according to the timings. Many of these screens have remote access capabilities where the marketer can access these devices and make the required changes without himself/herself being physically present in front of the screen. Thus individual access to the screens is not really necessary.

The flat nature of the screens means that they can be easily accommodated in places where traditional forms of advertisements used to be the norm. The advertisement displayed is much more attractive and eye-catching to look at a leaves a viewer engrossed in it completely. Unlike the traditional posters these can display moving images and intuitive videos. Digital signage will leave it viewer enticed and expecting for more and improves the chances of the success of the product.

From the economical point of view too digital signage scores as it does not require any recurring costs unlike the usual print media where in order to make any changes one needed to go over with the printing once again. Thus your investment is a one time investment only. And the attractive returns in form of actual product sales will allow you to safely advertise your products without leaving a big hole in your pocket. This form of advertisement is rapidly emerging as a very strong contender in the advertising market and swamping all competition.

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