Waymarking with GPS on Smartphones for a New Out-of-Home Experience
February 27, 2010 Uncategorized
In a post about the five best games to play with GPS on a smartphone, PCPro lists Waymarking as #3. Most other games to be played on Smartphones with GPS capabilities have to do with geocaching, geostashing, or geoashing. Waymarking on the other hand is described thus:
While Geocaching is all about heading out to find hidden treasure, Waymarking calls on your smartphone’s native GPS tools to help you learn more about your local area. You don’t need to install any specific software, and it’s surprising what it turns up.
Tap in your postcode at waymarking.com to see what you’ve been missing and, if you’re looking for somewhere to walk this weekend, subscribe to its RSS feed for a stream of the latest additions to its global database.
This certainly could come into play for future use in digital out-of-home advertising as a “social media integration.” Of course, it would only work in urban areas where DOOH is present. If you were using GPS in the mountains to find a waymarked spot, you would probably not find the spot integrated with any type of signage. However, waymarked locations in an urban environment, mixed with “experience” marketing through OOH, could be a very useful tool in wayfinding people to your local business, much like Google is doing with Store View. Integrate that with some GPS and Waymarking and you could really have something very interesting, but extremely powerful for driving traffic out-of-home.