“Google Store View” Offers “Street View” Within the Store
February 18, 2010 Uncategorized
Similar to yesterday’s post outlining the EveryScape platform, Google is doing something similar–and frankly has been for a while now. I even wrote about a Google experiment which involved Google putting virtual digital billboard advertising in “street view”. What Google is also doing is taking pictures inside stores, every six feet, in all directions:
Google Store Views will allow people to essentially walk into the store, off of Google Street Views. So imagine you are looking at this store, and then you can click on the door to enter it, all on Google Maps. Then when you enter the store, you can wall through it.
It’s like Google and EveryScape are going to completely eliminate the need to leave your couch cushion. Can you imagine a world that is completely virtual? You walk down a virtual street, walk into a virtual store, purchase a virtual Twinkie and go watch a virtual movie in the movie theater. It may sound a bit absurd, but this is where it is all going. No more “real” experiences–all virtual. You’ll never actually have to leave your house, get off your butt and do anything. Google is bringing the out-of-home experience right back to the home.
Adding “Google Store View” will be beneficial when in-store television becomes the norm. Couple the “store view” with Google’s virtual digital signage on the street and you’ve got one incredibly powerful method for delivering targeted impacting advertisements.