Digital Signage Federation
February 18, 2010 Uncategorized
Today’s digital signage news picked up the story of the newly formed 501c non-profit association recently formed by Exponation–those that bring you DSE. The Digital Signage Federation–gotta love the Star Wars reference. Well, this is going to certainly make things interesting. There has been some recent clamor which essentially “calls out” the current association, claiming they are mostly self-serving because of their for-profit status and their connection to Networld Alliance–the group that brings you Digital Signage Today, Kiosk Marketplace, and the Self-Service World.
This certainly comes at a “slap in the face” time just prior to DSE and will certainly make things interesting going forward. While most of you reading this will likely be prepping for next week’s event, be sure and keep your eye’s open. It’ll be interesting to see whether or not Digital Signage Today covers this. If they don’t, I suppose “The Federation” will not have a problem.
The Digital Signage Association boasts over 400 members around the globe and they are expanding. The introduction of a truly non-profit entity will certainly put a damper on things for the DSA. While having a truly non-profit association within the industry was certainly needed, I feel that nothing being done here can be completely done with the guise of altruism–there will certainly be salaries paid as part of expenses 
Either way, I love the competitive nature of the announcement–it certainly makes things interesting. But, I love the “federation” even more. It makes it sounds so much like a science-fiction novel.