EveryScape: It’s Like Out-of-Home In-Your-Hand
February 17, 2010 Uncategorized
A couple weeks back I posted about how Google was infusing digital out of home with StreetView. Well, there is a company that focuses on just that. It’s called EveryScape. 
EveryScape lets businesses and organizations build engaging, immersive relationships with consumers through three-dimensional, photo-realistic experiences of cities & towns, streets & sidewalks, and building exteriors & interiors. EveryScape’s patented technology platform allows anyone with a browser to experience a first-person, eye-level walk down a scaped street, gathering and sharing information on businesses and attractions, entering a store and shopping, checking the menu and reviews of a restaurant or the upcoming performances of a theater. It is the real world, online.
Google probably had something like this in mind with their new StreetView pilot. While EveryScape is not everywhere just yet, it can be used in approximately 45 cities. Some of them include Austin, New York, San Francisco,Washington D.C., Beijing, and Krakow. This is something of a digital out-of-home experience which has moved online. And, with the expansion, use, and improvement of Smartphones, this technology will basically give any consumer the ability to have out-of-home in the palm of their hand.