Methods for Tracking and Counting Customers in the Store
February 16, 2010 Uncategorized
Cognovision is at it again. I just picked up a very interesting article about their software’s tracking ability. This reminds me of a post I wrote a while back about where Google used eye tracking to determine where people were looking. It mostly is about reading people and their reactions to certain media types. In the case of customer tracking, Cognovision and others are about “[counting] faces and people.”
Haroon Mirza, director of business development at CognoVision stated the following regarding the system, its features, and capabilities:
“Think of our technology as a pulse for a business. We detect and count people as they walk around and shop in a retail environment. Also, if there’s visual signage in the area, we can provide data on how people watch ads or change the ads on the screen to make them relevant to the demographic watching.”
“One key thing about our technology is that the faces are anonymous. The systems are designed with privacy in mind. We don’t actually know who anybody is. The systems are actually incapable of recording any type of video footage. They just count. Nothing personal is ever recorded.”
The best part about the devices is that they are getting more and more affordable with prices dropping down around $100 for the simplest of the hardware.