Augmented Reality, Yahoo! and the 2010 Vancouver Olympics
February 15, 2010 Uncategorized
Total Immersion and Helios Interactive Technologies are credited for developing the face-tracking and augmented reality experience now had at the 2010 Vancouver Olympics. The campaign, known as FanCouver is located in the Yaletown district of Vancouver, BC and is sponsored by Yahoo!
The display screen allows for interaction with passersby, placing various items virtually on persons walking by the display screen. Hats, Canadian tuques, hat umbrellas, and even sunglasses are seen in a virtual world on the display. Yahoo! is also keeping fans on top of the events by offering a games-dedicated website throughout the durations of the Olympic events. The website includes a mobile site and features award-winning writers, a custom broadcast studio, and the “FanCouver” section of Yaletown, which is where the showcased augmented reality display can be seen. It’s combination promotion of online and digital out-of-home.
Yahoo’s augmented reality experience is also enhanced by: Appearances by athletes, Live video streaming with “Fan-Cam”, Free WiFi lounge, Free hot cocoa bar, Photo booth, and Pin giveaway.