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posted by Admin on December 29th, 2009 • 1 Comments

Warminster, Wiltsire, UK, 30 December 2009 - Operators of leisure venues and visitor attractions, and their suppliers, will be treated to the latest in hot new ideas and trends on future proofing new and existing visitor attractions at the fifth TiLEzone London seminar. The event will be held in conjunction with the UK Trade & Investment (UKTI) Experience Economy Team on Thursday 25th February 2010.

Hosted at Covent Garden’s London Transport Museum, itself a successful established attraction, the TiLEzone will be held the day after a UKTI hosted International Business Networking Reception, to launch the new Experience UK brochure and Experience UK Online Directory of UK companies. On the evening of the TiLEzone, there will be a TEA Mixer.

“For anyone connected with the development or operation of leisure attractions, the next TiLEzone really is must attend event,” says Richard Curtis of event organiser Andrich International. “This 5th TiLEzone London, held with UK Trade & Investment (UKTI), will show how good planning, design and the right products can enhance leisure attractions and make them more successful in terms of visitor numbers, repeat visits and profitability. It also ensures that they will keep pace with changing markets, technologies and visitor expectations. It is timed to be the day after the UKTI’s launch of it Experience UK brochure and online directory of UK companies and will be attended by most of those attending the reception including overseas developers of leisure attractions, some of whom will present their projects at the TiLEzone.”

The line-up of speakers for February’s TiLEzone is as prestigious as ever. Topics that will be addressed will include feasibility planning, audience development, scientific methods and data analysis to help attraction operators provide the best experience possible for their visitors. Setting sustainability targets and designing future-proof attractions will also be explored. An insight into the latest technologies to draw in and connect with present and future audiences will be presented. A number of overseas operators/developers will present their future projects.”

Delegates will be operators, owners, curators, designers, managers and suppliers of public and private leisure venues and attractions as well as technology, products and services providers. Until 1st February 2010, delegates can take advantage of a 10% saving at only £120 or €144 for the day’s seminar - this includes the Networking Luncheon. Sponsorship and exhibitor opportunities are also available but are limited, and prices start at £500/€600.

To pre-register for the next TiLEzone and the seminar programme, visit: www.tileweb.org. Andrich International Ltd is managing the Experience UK Online Directory on behalf of UKTI and relevant UK companies are invited to go to www.experienceuk.org.uk to put up their FREE Directory Entry.

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posted on December 29th, 2009 • 1 Comments

posted by Admin on December 15th, 2009 • No Comments

NEW YORK – EYE’s new Shopper Profile 2.0 results are in, showing that while many shoppers said they would shop less or about the same as they did last holiday season, 44 percent said they were willing to spend more during the holidays when incented by a good sale or offer. In fact, 41 percent of shoppers report spending more than they intended in the mall environment.

The EYE Shopper Profile 2.0 study was conducted by Survey Sampling Inc. (SSI) in November 2009 to gain further insight into how mall shoppers’ psychographics have changed at this point in the recession and follow up on the EYE Adult Shopper Profile conducted by Arbitron at the same time last year. The 2.0 findings examine the effect of various media, the lure of sales and the views of Shoppers this holiday season.

The findings show that 30 percent of EYE shoppers will do about the same amount of shopping during the holidays as they did last year and 12 percent plan to do more shopping than they did last holiday season. While 58 percent of holiday shoppers reported that they plan to shop less than last year, they are still willing to spend more on a good value product. Click here for the full report.

The National Retail Federation (NRF) further reports that low prices and pent-up demand are moving shoppers to spend more for a good deal.

“Retailers are encouraged to see momentum building in sales as they prepare for the final ten days before Christmas. Although November sales were encouraging, companies know that the holiday season is far from over and expect this year to come down to its usual photo finish,” said NRF Chief Economist Rosalind Wells.

Michelle Schiano, EYE USA’s Vice President of Marketing commented, “Knowing the challenges faced by retailers in this new economy we were pleased to see that while shoppers are spending cautiously, they are definitely still making purchases in the malls. Clearly an emphasis on value is the key to opening wallets a little wider this season.”

The Shopper Profile 2.0 is based on 380 online surveys conducted by SSI on behalf of EYE with a random sample of adults aged 18 to 64.

The EYE portfolio in the US encompasses over 3,500 panels in 250 shopping malls across the country, with more than half the portfolio sitting in the top 30 DMAs. EYE’s digital network includes nine malls across the country.

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posted on December 15th, 2009 • No Comments

posted by Admin on December 15th, 2009 • No Comments

Bruxelles, le 19 octobre 2009

MILK, la première chaine de cybercafés en France (7 points de vente à Paris) vient de signer un partenariat avec la société Belge iDklic, le spécialiste de la communication audiovisuelle dynamique, afin de commercialiser les espaces publicitaires disponibles sur ce réseau. Le projet à pour objectif d’assurer des revenus complémentaires aux cybercafés Milk grâce à la vente de ces espaces publicitaires. 700 écrans fixes pourront être habillés de publicité statique ou dynamique, créant ainsi une nouvelle solution de communication efficace !

iDklic Advertising, la branche régie publicitaire d’iDklic, à gagné le contrat lancé par la chaine française de webcafés, MILK pour la vente et la gestion de leur espaces publicitaires. Il est bon de rappeler qu’iDklic Advertising est seule régie publicitaire à générer des revenus sur des réseaux d’affichage dynamique en Europe.

Milk est le premier réseau premium de webcafés ouverts 24/7. La société souhaite exploiter l’impact publicitaire de ses nombreux écrans d’ordinateurs disponibles dans ses points de vente qui accueillent une cible mobile et difficilement accessible : les jeunes adultes de 15/35 ans. En commercialisant l’affichage publicitaire en fond d’écran ou en page d’accueil, tous les clients de MILK (+ de 5000 par jour) seront exposés à ce nouveau média.

iDklic à décidé de répondre à cet appel d’offre car elle voit dans ce projet, un nouveau business model de régie publicitaire dans le secteur de l’affichage dynamique. L’intérêt réside également dans le fait qu’Advertmilk est un projet différent, innovant et correspondant au concept de base d’iDklic : une approche alternative et interactive de la communication.

De plus, la perspective d’accéder au marché français, rend ce le projet encore plus attractif. « Le marché français est très prometteur en terme de régie publicitaire. De très nombreuses erreurs ont été faites par le passé. Mais dorénavant, avec notre approche et notre business model, nous sommes confiants dans notre capacité à bien commercialiser ce nouveau réseau. Nos ambitions en France sont assez importantes, et ce projet nous permettra de clairement nous positionner comme une alternative sérieuse aux régies en place mais peu, ou pas efficaces », confirme Jean-Charles Figoni, CEO d’iDklic,

L’objectif d’iDklic sera de vendre l’espace publicitaire aux grands annonceurs dont la cible principale est les 15/35 ans. De nombreux annonceurs souhaitent communiquer auprès de cette classe d’âge, notamment le secteur des jeux vidéo, des paris en ligne, de la téléphonie mobile, de la mode ou des technologies.

L’intérêt de ce média est qu’il offre une nouvelle approche de l’affichage dynamique, ainsi qu’une possibilité d’interaction plus importante, plus directe, et plus rapide entre le client et l’annonceur.

Pour plus d’informations, consultez www.milklub.com ou www.idklic.com

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posted on December 15th, 2009 • No Comments

posted by Admin on December 10th, 2009 • No Comments

Tech Data Executive Vice President and CIO Joseph A. Osbourn to retire

CLEARWATER, Fla. (Dec. 10, 2009) – Tech Data Corporation, a leading IT products distributor, today announced that John Tonnison will assume the role of executive vice president and chief information officer Feb. 1, 2010. Tonnison—an experienced IT leader who joined the company in 2001—will have global responsibility for Tech Data’s extensive IT systems and world-class e-business infrastructure. He will report to Tech Data CEO Robert Dutkowsky. Tech Data Executive Vice President and Chief Information Officer Joseph A. Osbourn will retire June 30, 2010. Following Tonnison’s appointment as CIO, Osbourn will remain with Tech Data in an advisory role as an executive vice president until his retirement.

“The innovative use of technology enables Tech Data to drive new efficiencies throughout the IT supply chain and enhance our execution on behalf of customers and vendor partners,” said Dutkowsky. “Joe and John have been the driving forces behind some of the most successful IT investments in Tech Data’s 35-year history. We are grateful for Joe’s contributions throughout the years, helping to build Tech Data into a world-class enterprise. We also congratulate John on being named Tech Data’s new CIO.”

Tonnison joined Tech Data as vice president, worldwide e-business, leading the development of Tech Data’s e-business strategy and tools. In 2006, he was promoted to senior vice president, Information Technology, The Americas, continuing to drive Tech Data’s e-business vision and taking responsibility for all business systems technology, application software and operations in the Americas. Prior to Tech Data, he held executive management positions in the U.S., United Kingdom and Germany with TSN, Ameriquest, Log 2000, Frontline Distribution and Mancos Computers. Born and educated in the United Kingdom, he became a U.S. citizen in 2005.

About Tech Data

Tech Data Corporation (NASDAQ GS: TECD) is one of the world's largest distributors of technology products from leading IT hardware and software producers. Tech Data serves more than 125,000 IT solution providers in over 100 countries. Every day, these value-added resellers depend on Tech Data to cost-effectively support the technology needs of end users, including small and medium businesses (SMB), large enterprises and government agencies. Ranked 102nd on the FORTUNE 500(R), Tech Data generated $24.1 billion in net sales for its fiscal year ended January 31, 2009. To learn more, visit www.techdata.com.

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posted on December 10th, 2009 • No Comments

posted by Admin on December 7th, 2009 • No Comments

New Milford CT USA and High Wycombe, UK, 7 December 2009 – Magenta Research, a recognised leader in video, audio and control signal distribution over structured cabling, will exhibit its full range of MultiView and Infinea product offerings for the Pro-AV and digital signage marketplace on Stand 1K5 at Integrated Systems Europe, 2-4 February 2010, Amsterdam RAI. Highlights include the Infinea M-HDX™ extension product and Infinea Opto Matryx™ single switching platform for native signal connectivity in the HDMI and DVI signal domain.

Infinea M-HDX – eXtreme eXtension for DVI and HDMI

At ISE Magenta will show its new M-HDX digital signal extension solution, which offers robust 24/7 reliability and signal performance for demanding applications, including driving video walls, sport event presentation, clustered or grouped display installations, real-time feed presentation, analytical or laboratory environments, lecture hall and educational presentation work.

The M-HDX link is based on technology that can transport full bandwidth, full motion and full colour depth HDMI 1.3 1080p/60 or VESA 1920 X 1200 over a single strand of multimode fibre. M-HDX supports fibre distances of 1ft to 2,000ft (over 600m) and offers industry exclusive features for integrated auxiliary signaling. In addition to carrying full-HD HDMI or high resolution DVI, the M-HDX supports full duplex serial communication and fully separate (from embedded HDMI audio), CD quality stereo audio. In keeping with Magenta’s commitment to performance and product value, the M-HDX transports the HD audiovisual signals without introducing any form of compression or latency. To avoid operational instability or failure, Magenta’s HDCP channel uses an innovative technique to seamlessly support the EDID and HDCP handshake.

Opto Matryx – scalable and modular digital switching platform

Also on the stand will be Magenta’s Opto Matryx, a chassis-based system providing an expandable building block approach to native digital audiovisual switching. Currently available Opto Matryx I/O modules support HDMI (without HDCP) and DVI signals that are ported through standard HDMI connectors. Modules that support local I/O for stereo audio and full duplex serial will be available shortly. Full matrix HDCP capable I/O modules and M-HDX compatible fibre optic output modules are also scheduled for imminent release. All current and future Opto Matryx modules share full compatibility with the chassis, so a simple and seamless system upgrade path is assured.

Each chassis provides fully redundant power, filtered cooling and sophisticated control capabilities. By selectively populating a single chassis with the octal I/O modules, it can be configured to support matrix dimensions of 8 X 8 to 32 X 32 in steps of 8. Even larger switches can be built by cascading multiple frames together. Matrix dimensions can be expanded to 96 X 80 with many other sizes and I/O ratios being possible.

The Opto Matryx is fully compatible with the M-HDX and together they provide a world class, digital audiovisual connectivity solution. To find out more visit Magenta Research on Stand 1K5.

About Magenta Research

Magenta Research is the industry-recognised leader in the adaptive distribution and switching of video/audio/control signals over CatX cable, DVI over fibre and/or Cat6 and more recently, HDMI over Cat6. Over ten years, Magenta has developed the highest-performance, broadest and most flexible video-over-CatX product line, the MultiView™ Series. The company utilises proprietary technologies to enable WUXGA/1080p video distribution at 2,000 feet (610m). MultiView Series transmitters, receivers, switchers and distributive systems have been installed in a large variety of A/V applications, especially dynamic signage for retail, airport, fast food, museum, casino, theatre, courtroom and corporate applications. In 2006, Magenta introduced the Mondo Matrix, the first multimedia Cat5 matrix switcher that can be scaled incrementally from 16x16 to 256x512. The Mondo has quickly become the new standard for larger-scale video plus audio and/or serial matrix switching. In 2006, Magenta launched the Infinea DVI Series and an industry-first – unlimited DVI extension over optical fibre and/or Cat6 using digital signal repeaters at 10km of fibre or 600 ft. (183m) of Cat6. Based in Connecticut, USA, Magenta utilises a network of international distributors, manufacturers’ representatives and resellers to market its enabling technology worldwide.

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posted on December 7th, 2009 • No Comments

posted by Admin on December 3rd, 2009 • No Comments

After the shootings at Virginia Tech in 2007 the recent National Campus Safety and Security Project survey found that electronic communications are now an important way to disseminate safety information. Yet most colleges and universities still don't have a single, centralized digital signage network to contact staff and students campus-wide.

According to Digital Signage Resource, the digital signage market in America stands at over $800 million. Within that, the education market is a massive growth area - more and more schools, Colleges and Universities are looking to digital signage networks as a way to communicate with staff and students over wide spread campus communities.

One of the key reasons why educational institutions are using digital signage is because it provides them with a campus emergency notification system. Large plasma screens, placed prominently in public places, are a highly effective way to alert students - over a wide geographic area - of a potentially dangerous situation, informing them where to assemble, and where not to go.

Yet too many colleges and universities don't have a single, centralized digital signage network: their digital signage installations have been piece-meal and separate faculties have often been left in charge of implementing their own network. As a result, the same emergency message cannot be sent to every single screen across the campus, at exactly the same time. It would take many precious minutes to upload the same, consistent alert to the multiple networks and the consequences could be disasterous.

Blake Reeves, Education Broadcast Media expert at Capital Networks Limited, (CNL) believes that colleges and universities are often unaware of the gaps in their digital signage networks - and that institutions who are in the process of installing or upgrading their digital signs, need to ensure they have complete control over their network through a centralized system and open technology that can integrate with outside sources.

CNL has put together a positioning paper that looks in more detail at the critical subject of digital signage as an emergency notification system for the education market. If you'd be interested in seeing the full article, which looks in detail at the issues and solutions surrounding campus safety and security, please click here.

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posted on December 3rd, 2009 • No Comments

posted by Admin on December 2nd, 2009 • No Comments

Detroit, Mich. - NEC Display Solutions of America enlisted Campbell-Ewald's expertise to help develop its newest product, VUKUNET, an innovative web-based platform that connects digital signage network owners to a whole new world of potential advertising revenue and also provides advertisers and ad agencies a revolutionary way to leverage digital out-of-home advertising.

NEC Display Solutions engaged Campbell-Ewald thirteen months ago to help bring the VUKUNET vision to life. Working with the forward-thinking NEC team, Campbell-Ewald contributed its ad industry insights and user experiences to VUKUNET's design and development. From there, the teams collaborated on identity development, including product name and logo design, as well as product launch strategy and execution.

"We feel extremely fortunate to have worked with Campbell-Ewald on the development of VUKUNET. Their knowledge was invaluable in designing this groundbreaking platform for digital place-based media," said Pierre Richer, President and COO at NEC Display Solutions. "They brought their ad industry knowledge to help us design a revolutionary ad-serving tool that will connect all digital network owners with potential advertisers."

"NEC is changing the digital out-of-home space," said Candace Graham, Campbell-Ewald Executive Vice President, Account and Digital Director, who spearheaded the VUKUNET efforts at Campbell-Ewald. She previously partnered with NEC on a Website project ten years ago. "It was very exciting to be immersed with them in the entire product development process -- from design to launch."

NEC developed the innovative VUKUNET platform to connect digital signage network owners (airports, retailers, hospitals, etc.) with advertisers. For network owners, the automated technology enables advertising inventory management, proof-of-performance reporting and payment consolidation for the ads. For advertisers and ad agencies, who formerly had to contact hundreds of potential network owners to determine rates and availability, the companion ADVUKU ad-serving platform enables easy searching for optimal networks in any location.

NEC Display Solutions announced the widespread availability of VUKUNET on November 10, 2009. For more information, visit www.VUKUNET.com.

# # #

About Campbell-Ewald Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, NEC Display Solutions of America, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

About NEC Display Solutions of America, Inc. Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America monitors, consumers can call (866) NEC-MORE, or visit the website at www.necdisplay.com. For digital images, please visit http://www.necdisplay.com/products/digitalmedialibrary/.

About VUKUNET VUKUNET, powered by NEC Display Solutions of America, is the universal advertising platform that connects digital out-of-home networks with ad revenue. VUKUNET is a web-based tool that provides a centralized, automated place for network owners to connect their screens to advertisers looking to place their digital ads. Advertisers and ad agencies can use the companion ADVUKU ad-serving platform to search for the best networks in any location. For additional information about VUKUNET, visit www.vukunet.com or call 877-805-VUKU. For VUKUNET logos and digital images, please visit http://www.vukunet.com/PressResources.aspx. For additional information on ADVUKU, visit www.advuku.com.

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posted on December 2nd, 2009 • No Comments

posted by Admin on December 2nd, 2009 • No Comments

NEW YORK, NY, December 3, 2009 -- YCD Multimedia, a leading provider of smart digital media solutions for retailers, is providing their solutions and creative services for the newly renovated Bobbi Brown (an Estée Lauder Companies brand) flagship cosmetics counter at Bloomingdale’s 59th Street department store in New York.

Unveiled in October 2009 as part of Bloomingdales highly publicised makeover of their cosmetics floor, the focal point of the updated Bobbi Brown flagship counter is an eye-catching, nine screen (3 by 3 matrix) video wall served by YCD’s MuVi Wall product. The video wall displays, in high definition, exclusive seasonal videos of Bobbi Brown behind the scenes at photo shoots and fashion week.

Additionally, two 32” high definition interactive displays using touch screen technology have been incorporated into Bobbi Brown’s product tester display unit. This dynamic solution offers customers the ability to select a cosmetic product category from icons on the touch screen and receive additional, detailed information on the cosmetic of their choice as well as suggested complimentary products. Customers can then try out the products of their choosing from the tester display. To round out the multimedia experience YCD is also providing background music customized for the Bobbi Brown shopper demographic.

As part of their end-to-end offering YCD provided project management services to oversee the project from concept to installation, sourced and managed the installation of the hardware and displays, and provided content creation services. “YCD Multimedia really understood our overall goals and worked to create a solution that is specific to our space and our brand and a solution that will have the longevity to grow and expand as we do” said Leo Mascotte, Vice President of Creative Services for Bobbi Brown.

ABOUT YCD Multimedia (www.ycdmultimedia.com): YCD Multimedia provides marketers with a set of tools to manage distribute and target digital media into the retail environment. From large format displays that promote products based on real-time inventory levels, to small shelf level interactive displays, YCD’s flexible platform can help retailers ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience.

To date, the company has partnered with over 1,200 customers, in the retail, hospitality, banking and automotive industries, including some of the world’s most recognized brands such as Coca Cola, Toyota, American Airlines, Pizza Hut, Kodak, Hilton Hotels, Cartier, Crocs, and Hugo Boss.

Founded in 1999, YCD Multimedia is headquartered in the United States with offices in The United Kingdom and Israel and has an international network of resellers serving clients around the globe.

Contact: Robert Swanson YCD Multimedia, Inc. Tel. 646-237-8112 RSwanson@YCDmultimedia.com ###

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posted on December 2nd, 2009 • No Comments

posted by Admin on December 1st, 2009 • No Comments

  • Retail, hospitality and grocery companies will demand better interplay with customers through their signage networks
  • Special consumer offers triggered by external events – such as weather changes – will help drive sales
Ontario, Canada – 01 December, 2009 – Research from Capital Networks Limited (CNL), a leading global provider of broadcasting and dynamic digital signage software, identifies 'Customer Interaction' as the key driver for the digital signage industry in 2010. Companies across a range of industries, including retail, hospitality and grocery, will look at ways to engage dynamically with their customers, to boost sales and customer loyalty. With the average person exposed to thousands of marketing messages a day, only the most engaging content will break through the clutter. To be effective, digital signage must be able to deliver hyper-targeted, dynamic messaging to a specific audience. In the coming year, businesses will explore smarter ways to use their signage networks.

Capital Network Limited’s interactive software, Audience™, enables companies to schedule or pre-program their digital signage content to interact with any set of data, target audience or environment. Content can be programmed using simple codes, then triggered to play by real-time automated data feeds, such as local weather conditions, essentially delivering the message most relevant to the current environment of the screen. Through this type of 'Dynamic Screen Scheduling', retailers, restaurants and supermarkets can interact with customers in real-time to increase sales, boost footfall and encourage customer loyalty.

"Reports suggest that the US economy is beginning to turn a corner, yet it remains unclear whether consumers will resume spending or remain cautious with their money," commented Jim Vair, Vice President of Business Development at Capital Networks Limited. "Companies that we work with are looking ahead to 2010 and identifying ways to ensure customers – old and new – feel they are getting the best value for money. And to do this, they want to interact with their customers, in real-time. Interactive digital signage is the only advertising mechanism that enables companies to immediately promote cost-saving offers when they most appeal to consumers."

Smart digital signage in action – just some of the ways it can work:

Retailers – Coupons, Vouchers and 'One-Day Sales' are very effective ways of increasing profit, however they have to be organized and advertised days or weeks in advance, which can be time-consuming and costly. By utilizing 'Dynamic Screen Scheduling' shops can program content to interact with current data. For example, if the current conditions are rainy, consumers coming in from the rain or about to go back outside will see content promoting umbrellas, rain hats, etc but if the weather is bright sunshine, content will automatically switch to promote sunglasses, sunscreen, etc.

Sports Bars/Pubs – Establishments showing live sports events can have their signage pre-programmed to offer promotions when the score of a game changes. For example, every time the home team scores, adverts automatically pop up promoting half price nachos for the next ten minutes. Customers will already have their full attention directed at the screens and such offers can encourage long-term customer loyalty, which is just as important as attracting new customers.

Supermarket Wine Boutiques – Interactive applications are very popular with consumers. Touch screen applications are now available that allow shoppers to press a button indicating what they are planning to have for dinner that evening and the signage would display suggested wine pairings based on the store’s current inventory.

About Capital Networks Ltd: Capital Networks Ltd (CNL) is a leading global provider of broadcasting and dynamic digital signage software, which it delivers to 35 countries worldwide through authorized re-sellers. Its Audience™ suite reflects a remarkably flexible product line widely accepted by leaders in a wide range of industrial, educational, broadcast, cable, digital signage, hospitality, military and medical applications. Clients include: the BBC, United States Marine Corps, Purdue University, Royal Canadian Mounted Police, Pan Pacific Hotels in Singapore and Cablevision. CNL is a privately held company based in Markham, Ontario, Canada and has been established since 1991.

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posted on December 1st, 2009 • No Comments


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