NEW YORK – Mall media specialist EYE USA is seeing significant increases in advertising spending across several categories in the second half of 2009. Pharmaceutical, Insurance and Fashion are just a few of the categories in which spending has increased greatly.
“The diversity of categories showing increased advertising spending demonstrates that new optimism in the US economy is indeed warranted. We’re not seeing growth limited to one or two areas. The ad dollars are coming in from virtually all sectors,” said David Gibbs, CEO of EYE USA.
Advertisers in the Pharmaceutical, Insurance and Sports categories all spent four times as much on mall media spending when comparing the July through October time period of 2009 versus 2008. The increased spending came from new advertisers in the mall as well as returning mall advertisers spending more than the previous year.
And EYE isn’t the only company seeing growth. Dace Kainass, Managing Director at Outdoor Services added, “The OSI Detroit office is seeing increased activity with some clients looking to advertise for the holiday season. We believe that this is reason to be optimistic about advertising spending for the remainder of 2009 and heading into the New Year.”
“The increase in advertising dollars being spent with EYE is giving us some concrete reasons to remain optimistic as we head into the holiday season,” said Jeff Gunderman, SVP Eye Shop. “The Automotive category has been under extreme pressure, but we are seeing a lot of positive activity in that sector that should result in considerable ad spending across many manufacturers as we head into the fourth quarter and 2010.”
The Energy and Fuel, Fashion and Communications categories all doubled their ad spends. Other categories spending strongly in the later part of 2009 include Media and Television, Food, Beauty Services, Education, Fashion Accessories and Healthcare.
The EYE portfolio in the US encompasses over 3,500 panels in 250 shopping malls across the country, with more than half the portfolio sitting in the top 30 DMAs. EYE’s digital network includes nine malls across the country and consists of 69 digital units.
