TAIPEI, TAIWAN, October 28, 2009 –CAYIN Technology, the professional supplier of digital signage solutions, will soon participate in InfoComm China 2009 held from November 9th to 11st at National Agricultural Exhibition Center, Beijing. It will be the first time that CAYIN introduces complete digital signage solutions through scenarios representing different applications in Mainland China. CAYIN’s 2009 main highlights and the latest products including SMP-WEBDUO and SMP-PROPLUS will also officially debut in China demonstrating accomplishments and progress CAYIN has made.
CAYIN will exhibit various products including: zone-type (SMP-PRO series) and web-based (SMP-WEB series) media players, content management servers, management software - SuperMonitor 2 and SuperReporter, and content-editing software for vertical markets - xPost. In addition, four main themes of a hotel reception, a museum, a restaurant, and an interactive area will present visitors with live demonstration of simulation of digital signage applications.
SMP-WEBDUO, CAYIN’s web-based digital signage player supporting dual screens and 1080p Full HD video playback, will be officially introduced the first time in China at InfoComm China 2009. To demonstrate its capability to manage two displays simultaneously, SMP-WEBDUO is scheduled to show exclusive contents of digital menu board with both static price list and dynamic promotions playing in separate screens. In addition, vivid advertising will be shown together with SMP-WEBDUO’s most fantastic function, supporting extended multimedia contents from one screen to another which makes dazzling animation-like effects.
CAYIN’s most advanced zone-type digital signage player, SMP-PROPLUS, will showcase the museum application in portrait display. Through flash animation together with artworks’ brief introduction of origin, visitors will be deeply engaged in the atmosphere of an ancient art museum. SMP-PROPLUS can present up to seven zones for two stored/live videos, two image slide shows, a ticker, a clock, and a theme background. It can also perform as an in-store music player simultaneously.
Interactive digital signage application is also one highlight this year. Through CAYIN’s touch-enabled web-based digital signage player SMP-WEBPLUS-T, visitors can click on a product tab appears on the touch screen and view the corresponding dynamic product introduction on the other screen promptly.
In the hotel reception, CAYIN will present SMP-WEB3, the enhanced web-based media player collocated with xPost, the specially designed application software for hotels and convention centers. In addition to live demonstrations through SMP-WEB3, xPost will be introduced with its three modules: lobbyPost, wayfinderPost and meetingPost. Informative messages such as weather information, direction guiding information, meeting schedule, promotional messages, room rates, and advertising will be conveyed corresponding to the real hotel applications.
SuperMonitor 2, the advanced monitoring software designated for CAYIN’s digital signage network, helps administrators to keep track of the live status of multiple digital signage projects and thus improves efficiency of management and lowers personnel costs. SuperReporter helps users in a way to generate playback and system status and billing reports of multiple players.
“InfoComm China is the largest-scale professional AV exhibition held in China which is considered to be a great platform to root in the Chinese Market. CAYIN Technology has continuously joined this show for years because we value the Asian market and we don’t stop cultivating it,” said Michael Wu, vice president of Greater China Department at CAYIN Technology. “We will keep communicating with customers and partners in China face to face via all suitable channels and share CAYIN’s worldwide experience. We welcome all people who are interested in joining the digital signage industry to contact us.”
InfoComm China 2009 in brief
InfoComm China 2009, hosted by InfoCommAsia Pte Ltd, will be taken place in National Agricultural Exhibition Center in Beijing, from November 9th-11st. It has provided efficient trade and communication platform for numbers of exhibitors and market players from Audio and Video industry. 8,525 professionals were attracted to join InfoComm China 2007 and 90% of them were system integrators, distributors, contractors, and suppliers. More visitors from markets including digital signage, home entertainment, retailing, projecting systems, video conferencing etc. are expected to participate in InfoComm China this year and it is regarded as a great opportunity to expand business in Chinese market.
Welcome to visit CAYIN Technology at Booth A8-01
For visitor pre-registration, please visit http://210.51.21.248/infocomm09/prereg_1.asp
About CAYIN Technology
CAYIN Technology offers a complete portfolio of digital signage solutions including: media players, servers, and software. For various commercial applications, such as education, CAYIN also offers: transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.
“Cooking Up Content: From Concept to Screen” Outlines Complete Content Strategy, Composition and Presentation Process for Digital Out-Of-Home (DOOH) Media in Creative, Interactive Format
TRUMBULL, CT – JD Events, producer of The Digital Signage Show, announces the addition of a new, first-of-its-kind content creation demonstration and strategy briefing set to take place at The Digital Signage Show November 10-11, 2009 in New York. For the first time ever, creative and strategic minds will meet in a live demonstration by the industry’s leading content creation strategists from Cisco Digital Media Creative Services, Heads & Tails, Inc., and Show + Tell.
Presented by Harris Corporation, Cooking Up Content: From Concept to Screen is also sponsored by Samsung Electronics America.
With brands, venues, users and agencies presenting an estimated 2 million content spots on North America’s digital signage and digital out-of-home networks during 2009, content best practices are unfolding very rapidly and very quietly. Organizations, venues and advertisers need to clearly understand the content creation and development process from strategy to creative to execution. Using the technological infrastructure of Digital Signage for its benefits in brand merchandising as well as effective patron, staff and student communications, creating relevant content is critical to improving dwell and engagement times and product sales lift.
“I am thrilled to be a part of “Cooking Up Content” at The Digital Signage Show in New York,” said digital out-of-home guru Lyle Bunn, who will emcee the demonstration. “This demonstration will be very useful in allowing advertisers and others to see content creation strategies and processes from a first-hand perspective. More importantly, this technique helps to ensure these audiences can then deliver a relevant, contextual brand message to buyers and other key stakeholders.”
Cooking Up Content: From Concept to Screen provides attendees with a two-day, birds-eye view into the strategy, creative process and deployment of the content for DOOH and place-based networks, including:
· Creative Briefings • Communications Objectives • Play Loop Strategy
· Content Storyboarding • Content & Post Production
Content creation companies including Cisco Digital Media Creative Services, Heads & Tails, Inc., and Show + Tell will be assigned a specific and unique creative brief, and will be responsible for demonstrating a one-minute play loop for that venue during the final stage of the two-day program on November 11. In addition to benefiting from the presentation, which is made in an executive briefing format, the fishbowl environment and pre-scheduled periodic process / progress briefings will allow attendees the opportunity to “look over the shoulder” and learn from some of the best digital signage / digital out-of-home content producers while also seeing play loop structure and content best practices in action.
“When the idea for a content-focused demonstration was brought to us, we felt it was a perfect fit for our show. As part of our continued commitment to supporting the end-user buyer, we make it a point to focus on providing tools that ensure their strategies are well thought-out before any technology is purchased or media is created,” said Lawrence Dvorchik, General Manager of The Digital Signage Show. “It’s imperative that organizations realize while their brand needs to be in many places, it’s not just about taking any commercial or content and running it on the screen. Content needs to be focused on the needs of a specific audience and engage customers to motivate them to action. ‘Cooking Up Content’ accomplishes this by giving attendees a birds-eye and holistic view of the intricacies in developing truly engaging content.”
For more information about The Digital Signage Show, visit www.thedigitalsignageshow.com
About JD Events
JD Events is dedicated to the creation of targeted and innovative industry-leading events that deliver unmatched results. The company brings together highly qualified buying audiences, education-rich content and high-level networking opportunities -- all geared toward increasing business transactions in the markets it serves. For more information on JD Events, visit www.jdevents.com or contact Joel Davis at joel@jdevents.com
Industry veterans re-launch Vertigo's venerable outdoor display business
with support from Chilin Technology
October 27, 2009 -TargetPath LLC founding partners Brad Gleeson and Scott Hix, in partnership with Chilin Technology, today announced a new company, Vertigo Digital Displays, which has acquired the digital division assets of Vertigo Group based in Toronto, Canada.
The focus for Vertigo Digital Displays is on the continued development of advanced, engineered outdoor LCD display solutions first developed by Vertigo Group for the most sophisticated outdoor digital signage applications. Vertigo customers and projects include Titan Outdoor Chicago Rail project, Lamar's Vancouver Rail Project, and Astral Media's "Info-to-go" digital wayfinding pillars. Vertigo has over 10,000 advertising displays installed around the world with over 1000 of these digital. Vertigo was the first to introduce upgradeable displays that effectively enabled their customers to upgrade products as new display technologies emerge.
Managing the new company operations will be Ralph Idems (COO) and Chris Bolton (CTO), along with digital signage industry veteran Brad Gleeson, who will serve as the new company's President and CEO.
"We are pleased and excited to be able to continue the development and delivery of the advanced display solutions first pioneered by Vertigo Group, under this newly-founded company," said Brad Gleeson, CEO, Vertigo Digital Displays. "We have known Ralph and Chris for several years and have tremendous respect for the products and business they have built. With much of the original team returning, and with the support and encouragement of the previous company's customers and suppliers, as well as our strategic investors at Chilin Technology and TargetPath, we are extremely confident in the future prospects for Vertigo Digital Displays."
Vertigo Digital Displays' products include the successful Vertigo Universal Outdoor Display, which is the integrated outdoor display deployed on Chicago commuter train rail platforms. Consisting of a modular design for ease of service and maintenance, and Vertigo's revolutionary Environmental Control Unit providing reliable low power outdoor performance, the Vertigo Universal Outdoor Display is the first digital signage solution of its type to offer modular configuration designed specifically for deployment in harsh environments. The Universal Outdoor Display is available in a wide range of sizes and configurations, is rated for temperatures from -20C to +50C and is IP65-rated for exposure to rain and harsh weather.
About Vertigo Digital Displays LLC
Vertigo designs, engineers and manufactures integrated media systems, including advanced display enclosures and digital display solutions, as well as world-class street furniture, transit shelters and digital information kiosks. Based in Toronto, Canada, Vertigo is one of the largest providers of innovative media display solutions to the largest outdoor media companies in the world. For more information, visit Vertigo group at www.vertigodisplays.com.
About Chilin Technology
Chilin Technology, founded in 1964 as part of the Chi-Mei Group, is a leading OEM/ODM design, engineering and manufacturing company specializing in backlighting technology, material sciences and LCD display systems. Based in Tainan, Taiwan, Chilin Technology delivers display innovation and value as one of the world's most vertically integrated manufacturers of flat panel displays.
Chilin Technology at www.chilintech.com
About TargetPath LLC
TargetPath is a global business development and management consulting business specializing in display technology and digital media clients. TargetPath consultants partner with our clients to accelerate business growth and revenues through strategic planning, marketing and brand development, product strategy, channel creation and expansion, supply chain, logistics and service optimization.
See www.targetpath.com
For more information, please contact:
Vertigo Digital Displays
Kim Carpenter, 503-750-3685
kim.carpenter@targetpath.com
NEW YORK – Mall media specialist EYE USA is seeing significant increases in advertising spending across several categories in the second half of 2009. Pharmaceutical, Insurance and Fashion are just a few of the categories in which spending has increased greatly.
“The diversity of categories showing increased advertising spending demonstrates that new optimism in the US economy is indeed warranted. We’re not seeing growth limited to one or two areas. The ad dollars are coming in from virtually all sectors,” said David Gibbs, CEO of EYE USA.
Advertisers in the Pharmaceutical, Insurance and Sports categories all spent four times as much on mall media spending when comparing the July through October time period of 2009 versus 2008. The increased spending came from new advertisers in the mall as well as returning mall advertisers spending more than the previous year.
And EYE isn’t the only company seeing growth. Dace Kainass, Managing Director at Outdoor Services added, “The OSI Detroit office is seeing increased activity with some clients looking to advertise for the holiday season. We believe that this is reason to be optimistic about advertising spending for the remainder of 2009 and heading into the New Year.”
“The increase in advertising dollars being spent with EYE is giving us some concrete reasons to remain optimistic as we head into the holiday season,” said Jeff Gunderman, SVP Eye Shop. “The Automotive category has been under extreme pressure, but we are seeing a lot of positive activity in that sector that should result in considerable ad spending across many manufacturers as we head into the fourth quarter and 2010.”
The Energy and Fuel, Fashion and Communications categories all doubled their ad spends. Other categories spending strongly in the later part of 2009 include Media and Television, Food, Beauty Services, Education, Fashion Accessories and Healthcare.
The EYE portfolio in the US encompasses over 3,500 panels in 250 shopping malls across the country, with more than half the portfolio sitting in the top 30 DMAs. EYE’s digital network includes nine malls across the country and consists of 69 digital units.
Our feed picked up a article about Xsight, a new mobile phone application which allows you to take a picture with your phone and then do a mobile search using the information the photograph picked up.
The great aspect of this application is that it can sparse out various aspects of the text and graphics you photograph. How could this be of benefit to digital signage operators?
It reminds me of an iPhone application, I saw some time ago which takes a picture of a barcode and allows you to search for the less-expensive version of the product online. Similarly, two-dimensional bar codes (also known as QR codes) can be used and displayed on an LCD. Users can then use their mobile phone to scan the QR code and get all shapes and types of information.
More companies like Xsights will continue to pop-up. Mark my words.
I read about YouTube's bid to put ad-supported video-on-demand to their line-up of online services. This will certainly be a great move for them since they are already serving up over 1 billion videos daily. Is it just me or does that blow anyone else's mind? 1 billion daily videos! That's the equivalent of one in every 6 or 7 people on the planet watching a video on YouTube everyday. Pretty incredible if you ask me. More importantly is how VOD and similar services like Pay-Per-Click and affiliate marketing will fair in digital out-of-home. In the wake of interactivity and touch screen applications, the digital signage world will eventually begin to look more like the personalized computing world than the traditional outdoor billboard world.
Let's do some imaging for a bit. I am in a waiting room or lobby. There is a touch screen sign installed at about eye-level. The prompt on the screen says, "touch me." Curiosity get the better of me and I walk over to the display and start messing around. I quickly find I can watch any short 10 to 30 minute entertaining video while waiting for my turn in line. There is no catch really, except that I am simultaneously fed advertisements--much like the model adopted by Yahoo's ConnectedTV(as a side note, Yahoo lost a key exec there this week).
I have written several times on the benefits and struggles of digital signage and RFID. I picked this information up from Slashdot. A new technology allows measurement of the RFID field surrounding the RFID reader. The video, created by Timo Arnall and Jack Schulze, explains well how the technology operates.
"This image is a photographic mapping of the readable volume of a radio field from an RFID reader. The black component in the image is an RFID reader... The camera has been fixed in its position and the reader photographed. Using a tag connected to an LED we paint in the edges of the readable volume with a long exposure and animate them to show the form."
With over 4 billion RFID tags in the world, it is certain that this technology will continue to inundate our world. Any technology that allows us to understand how things work more clearly is significant, especially with something as far reaching as RFID. When RFID tags outnumber people, this stuff will be immensely important--especially if it's embedded in your brain. In that case you'll certainly wish to see how far the field reaches :)
The referred site said the images in the demo were created using, "Dual Energy Computed Tomography. They have been post processed by using different tools of image analysis and visualization." Does that sound geeky or what?
One thing that is simply superb about this technology is that it does several amazing things. First, it gives a more granular look at the human anatomy, a great tool for medical students, nurses, or anyone needing to simply learn. Second, it allows for those in countries whose customs consider autopsies as desecration, to have access and learn about the anatomy. Finally, it's much, much cleaner.
This last one is what I admire greatly. I have taken a few anatomy courses in my undergrad and know the disgustingness that comes from not only the dissection itself, but from the reeking preservatives. I simply had to include these videos here. What a great example of how this industry's technology can be used in the education environment.
This is simply a sweet projection on the facade of a building which was definitely worth noting. This is what we mean when we say things like "content is king." Simply stunning and artistic!
Hard Rock Cafe recently installed a Microsoft Surface-Powered multi-touch wall application in their Las Vegas location. The video below offers an interesting glimpse into the power of the application and its abillity to engage audiences with Hard Rock's immense collection of Rock-and-Roll memorabilia.
From the press release:
“Microsoft Surface is excited to help connect Hard Rock Cafe guests with rock legend memorabilia in a new and interactive way,” said Matt Champagne, Director of Marketing for Microsoft Surface. “At Hard Rock, patrons will be able to have fun with Microsoft Surface and get hands on exploring Hard Rock venues around the world - bringing them face to face with the records, clothing and instruments of music legends they love.”
“We were excited to work with Hard Rock on this revolutionary project,” said Obscura Digital CEO Patrick Connolly. “This is the longest, largest and most technologically sophisticated multi-touch wall we’ve built. It utilizes our newest Fireframe technology, and the result is the highest resolution, seamless multi-touch display we have ever seen. We are delivering a 6000 x 1000 pixel display, so that multiple users at a time can enjoy the vast Hard Rock Memorabilia collection in stunningly high resolution. With this display, customers can literally zoom so deep into the images, that things like a scratch on Buddy Holly's glasses can be seen 3 feet wide. The graphic quality of this system is something the public has never seen, and the impact on the customers is something they will not soon forget."
