Adcentricity, the leading aggregator of digital out-of-home media, has partnered with mobile marketing firm Impact Mobile Inc. to target mobile consumers.

The deal will add a mobile component to campaign buys made across 85 Adcentricity media partners and 150,000 digital screens.

“Mobile advertising, as much as digital out-of-home is a fantastic hyper-targeting opportunity for brand campaigns,” said Rob Gorrie, CEO of Adcentricity, New York. “There is always an opportunity to further engage consumers in each of these environments.