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Google and Disney to Invest in Digital Signage
Yes, it's true. Google is in late-stage talks to make a major investment in the digital signage space. The Company is not alone in the negotiations. Disney is leading the investment consortium (which includes Google) that aims to purchase 30% - 40% of a market-leading digital signage company for more than $100 million. Google, long rumored to have plans for integrating its advertising model into digital out-of-home media, is on the cusp of purchasing an ownership stake in a transit-based digital signage network.


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