Food service giant Select Service Partner (SSP) recently deployed new technology in an effort to attract more customers to its seven food and beverage stores at the Copenhagen Airport. SSP has experienced declining sales at the airport, presumably a result of the airport’s 6.9% drop in passenger traffic since the international financial crisis began.

“We expect that this digital signage solution will do just that.” SSP’s new digital signage solution provides more efficient opportunities to manage marketing campaigns, pricing and sales according to customer flow and other variables at multiple stores. A test of product spots in two of the airport stores has already shown an increase in ROI.