n an interview with Ooh-tv.fr Belgian ad-sales agency Screening Media announced that it is launching an online booking platform next January, which aims at federating the 14,000 digital signage screens spread across Belgium.

According to Olivier Viaud, Commercial Director and co-founder of the company :

”The Belgian digital signage market is relatively active, but still quite dissipated.

Until now, putting together a campaign through different digital networks was quite complicated and as a result the media has been inaccessible for several potential advertisers.