2009 was an exciting year for digital-out-of-home (DOOH) with some of the world’s most well known brands recognizing that this is a powerful medium that’s here to stay. Despite the turbulent conditions of the market, the medium saw major brands break new barriers and expand their reach into DOOH. Make no mistake — this was an extremely challenging year for the market and everyone in the industry to push forward their business development. But those who did, did so with some of the most interesting campaigns and creative we’ve seen in a while.