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IdeaCast Snatched by Danoo
Advertisers are pursuing people wherever they are. That’s why two digital “out of home” advertising firms are merging today. Danoo, which operates flat-panel ad displays in Starbucks cafes, is acquiring IdeaCast, which operates ad screens in health clubs and on airplanes. We recently wrote about how Danoo is expanding by sending promos from its digital displays to cell phones via Bluetooth.


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