Mall media operator EYE today releases the results from its EYE Adult Shopper Profile study conducted by Arbitron Inc. The study was conducted to allow marketers and advertisers greater insight into today’s mall shopper including their consumer behavior, psychographics and engagement with EYE mall media with a particular focus on the impact of the new economy.



Conducted in November 2008, Arbitron surveyed adults aged 18 to 64 as they exited shopping malls. In the data analysis, three distinct shopper segments emerged from the average group: carefree shoppers, power shoppers, and value shoppers. Each of these segments has a distinct psychographic profile and spends significantly more money per shopping trip than the average shopper.