Imperative in digital signage and digital media networks is relevant, regular, dynamic, and engaging content. Content that creates an impact can often require a significant amount of resources to build. If you are intent on utilizing your digital sign as a attention-grabbing piece of your marketing mix, the need for good content is even greater. This content can be created or pulled from a live feed.
High definition content, especially that which is custom-made can be expensive to create–even if you are planning on purchasing stock footage to fill in the gaps. With a wide variety of digital signage software solutions available, it is generally easy to find a solution that will fit the format of the videos you intend to use.
Dynamic Flash graphics are beneficial for signage networks in a couple of ways. Dynamic Flash animation can give your displays the extra eye-popping sizzle needed to attract attention. More importantly, Flash allows for dynamic feed pulling capability. Meaning, the animation has the ability to pull from a changing media feed. This gives your signage the ability to change as the feed changes. In other words, as the weather and stocks change, so does the sign–in real time.
Display backgrounds and still graphics, while not as engaging for the viewer are still a vital part of the content creation process. Digital displays without a background can be boring and unpleasant for a not-so-captive audience. Stills such as .jpg and .png graphics can be used and rotated on the screen to give the viewer something interesting.
