I had a personal twitter account that I was running all of my digital signage tweets through. I changed it today to take out my name. Because our news feed is now managed by several people, I figured it only appropriate to change the Twitter account to reflect more of a generic term, rather than my personal name. I realize the followers that I had will continue to follow me, but I just thought everyone should be aware of the new status of the Twitter account.

While I find it unproductive to spend a gratuitous amount of time on Twitter, I do see it's importance in driving traffic and connecting with people who you otherwise could not have made connections with. Without Twitter's massive following, however, this would not be a reality. It reminds me a bit of the fax machine scenario. A fax machine is only worth anything when nearly everyone owns one. In our case, Twitter is really only worth anything when nearly everyone and their mother is using it. Lucky for me, my mom does not use it. Otherwise, I don't think she would be interested in reading all the tweets relating only to digital signage.

Follow Digital Signage on Twitter.