cavalcade ? \kav-ul-KAYD\  ? noun

1 a : a procession of riders or carriages* b : a procession of vehicles or ships 2 : a dramatic sequence or procession : series 

Facebook and a Live Streaming Box

This functionality is an extension of what Ustream and Facebook did with some Jonas Brothers concerts last month — events which drew huge numbers. How huge? This huge, according to Ustream:

• 1.5 million unique posts were made via Facebook Live Feed
• 23K average posts per minute
• More than 100K users joined the webcast after seeing their friend’s comment on Facebook
• 974K total unique viewers watched the one hour webcast
• Ustream reports the Jonas Brothers webcast on Facebook surpassed the largest live video event they have hosted for any music artist

So clearly, there’s a big demand for certain live events via Facebook, and Ustream is jumping on it, as Facebook’s preferred partner.

BC Ferries Get Digital Menu Boards

British Columbia ferries are installing a digital menu network powered by none other than Scala: 

The Coastal Cafe is a popular destination, especially during the first 20 minutes of the ferry ride. Inspired by successful digital menu boards on the mainland, BC Ferries realized a digital signage network would allow for passengers to preview food options while they were waiting to enter the cafe, and it could be easily updated to reflect menu changes. It would also allow for cross-promotion of other ship amenities.

The use of the digital menu in DOOH will continue to expand.

Carl's Jr. Digital Signs 

Indoor Direct is at it again: 

With the addition of the Carl's Jr. locations, Indoor Direct's network will cover about 1,150 "quick-service" restaurants belonging to 15 national chains, including well-known brands like Denny's, Wendy's and Sizzler.

Earlier this year, Indoor Direct announced it had raised about $22.5 million that would be used to expand its digital network -- which it claims reaches 10 million viewers a month in top DMAs, not counting Carl's Jr.

The Carl's Jr. announcement comes a month after Indoor Direct inked a deal bringing "The Bite" to 324 Hardee's, which is owned by the same corporate parent.

Indoor Direct is just of the big DO networks making moves in 2009.

Interestingly, this has to do with another digital menu board install. Like I said, this is certainly a growing sector. 

Multi-user Touchwall by Schematic

I really like the capabilities of this unique touchscreen: 

The experience begins when an attendee places his or her event badge against the Touchwall. Equipped with an RFID reader, the Touchwall recognizes delegates through RFID tags embedded in the conference badges. Once the badge is authenticated, the Touchwall provides a personalized workspace on the display, from which users can then navigate the event. Multiple people can work side by side, creating a productive and fun environment for sharing information and ideas.

“The key to delivering the kind of game-changing results that clients demand lies increasingly in finding better ways to connect with consumers and to provide real value,” said Trevor Kaufman, CEO of Schematic. “With the Touchwall, we’re introducing a new platform that enables brands to create engaging digital experiences for their customers. These types of interactive-out-of-home installations will give advertisers new opportunities to better connect with consumers by giving the user control over the quality and duration of the interaction, while also offering a more personalized experience. We are pleased to be able to unveil the Touchwall at the Cannes Lions Festival and are looking forward to a great event.”

That's it for this week. Stay tuned and thanks for submitting your stories everyone!