Upon reading the title of this post, some of you are probably thinking, "live streaming? Who needs that bandwidth-hogging, poor-quality content on a digital sign?" While this in many cases is true, we also are putting the blinders on if we ignore live-streaming capabilities as a content tool for digital signage. Additionally, streaming content also allows for features not available with standard playback. A recent article on TechCrunch, tipped me off some of the necessities live-streaming will have with digital displays. And with the increasing number of resources available for live streaming video, it stands to reason that those not thinking long-term with IPTV, will be left in the dust.
Passersby Video
Coinciding nicely with an earlier post wherein I spoke about the benefit of using mirrors in digital signage, I believe tv tuners and digital signage and streaming video are important because of the "mirror factor." My previous post about the benefits of mirrors quoted Paco Underhill of Envirosell wherein he stated:
“It’s no surprise that the number-one thing people look at is other people. That’s why some of the most effective signs in fast food restaurants are the ones sitting atop the cash registers–more or less at the level of the cashier’s face. Smart sign placement simply tries to interrupt the shopper’s line of vision and intercept her gaze.”Simply put, people like to look at themselves. Hence, a streaming video feed on a digital sign can be quite effective at not only getting peoples' attention, but also throwing in a bit of advertising.
Security and Web Cams
Digital signage used as a security device is often overlooked. When evil lurks digital displays powered by signage software can aid in not only providing safety to an organization but also provide a way to catch criminals even before a crime is carried out.
Additionally, web cams have been used in the past in entertainment on digital signage. Consider the restaurant with live performances taking place. Displays installed at the location could be scheduled to link to videos of the performance Although many times these performances may not need actual IPTV, and standard video inputs would render a better quality, it can certainly be implemented as an option. And the future of IPTV for video broadcast is still very open.
Ski Slope Weather Updates
How many of you like the snow? For those who regularly hit the slopes digital signage can not only be a great wayfinding tool utilizing live maps but it can also act as a excellent way to measure and judge whether the weather is worth the risk on the mountain top. Many snow skiers already utilize the Internet for regular updates on conditions for their favorite mountain destinations during the winter. Digital signage performs the same function, updating ski enthusiasts on the current mountain conditions.
There are certainly other applications wherein live-streaming video can be used in digital signage. Where do you see digital signage working itself in with IPTV and live-streaming applications?
