I've been a sales and marketing guy for the past seven years in the satellite and connectivity industry. In addition, I spent some time with a small group of search engine specialists, including Ancestry.com's Paul Allen, learning fundamental and critical optimization skills for online marketing. Admittedly, digital signage is a much more recent obsession, occupying my time for the past two years. In those two years, I have noticed the fragmentation and lack of cohesiveness generally had betwixt growing enterprises. These types of reactions are natural occurrences. And, in reality, they will almost always be a part of the veritable "Art of War" so to speak. However, I am what Malcom Gladwell refers to as a "maven." Mavens are those who like to get the word out by connecting us with new information. This is exactly what we are looking to accomplish by launching our site. The initial launch of digitalsignage.com includes several unique features we hope will bring our growing community together.
- A place to share: login and post links and summaries of your own stories, deployments, company news, blog posts, whitepapers, and articles.
- A place to discuss: comment on other posted stories and accounts from other users. Moderate and give feedback for other commenters.
- A place to learn: of course companies have competing products, but certainly we can all learn from one another and connect with one another in a way that allows for more industry-wide growth.
