Do you have new models of cars that you want to showcase? Maybe there are certain specials that you want to make known around your dealership? Or, maybe you just want to talk to your customers in a more efficient way. If any of these things are on your sales agenda, then integrating digital signage is definitely the way to go.
Spark Guest Interest
One of the hardest things to do is to get your future customers talking about the newest models to hit your floor. This is where using digital posters come into play. For example, if you are trying to catch your guests’ attention by running cool graphics about your freshly sold cars, you can do so easily with digital signage. It’s as simple as setting the play times for your digital display. You’ll also be able to put your visual presentation on many screens at a time.
Social Media Chatter
The old school way of getting your customers’ feedback is over, and there is nothing that compares to adding a social hub to your particular dealership. All you have to do is set up a specifically chosen hashtag to reflect your business, and before you know it your future customers will be connected to you and each other on sites like Facebook, Twitter, Instagram, and Tumblr.
How many times have visitors to your dealership had to walk around for a while in order to physically find the specific vehicle that they came in to see? Take the headache out of their customer experience by adding a digital directory to your signage. That way, they know which direction to go in before they begin aimlessly roaming around your showroom.
Keep Service Rolling
When your customers come in to get their car, truck or SUV serviced, your technicians likely will give them an estimated time that they’ll be finished working on the vehicle. You can use certain apps with your new digital display to perform actions like scheduling a service que. Or, you can simply use your new signage software to text them when their car is ready to go.