As an Enterprise user you get to take advantage of the Advertising Engine. It's Simple, one system, one Solution for Every Out-of-Home Platform. The tool is a complete advertising management solution for all your connected screens. Manage all aspects of the out-of-home (OOH) media business including inventory control, scheduling, proof of play, execution, cross business ads and more. Regardless of media type (e.g. billboard, transit shelter, airport, mall, bus, digital signage), the Ad engine delivers creative and flexible campaigns across multiple platforms and multiple markets using one centralized management tool. The MediaSignage Advertising platform is designed to ensure that you can maximizes your Ad revenues by using smart digital signage at the lowest total cost of ownership.
What Ads to run?
The Advertising engine uses a concept called “Ad packages”. An Ad package is a collection of resources (i.e.: files including videos, images and animation). You can create any number of Ad packages and each Ad package can be added with as many resources you like. Normally each resource is considered one advertisement.
So for example, if you have an Ad Package called “Coca Cola”, that Ad package would normally hold all your Ads for Coca Cola. Of course you can also mix Ads from other Advertisers in a single Ad Package, it’s up to you. You can also set a percentage priority for a resource within an Ad Package, thus increasing the probability of total impressions within the Advertising campaign.
Where to run your Ads?Next you need to decide where you want to run your Ad packages. The Ad engine allows you to search for available stations across your entire network. So a single Ad package can be pushed to a station at a local Pizza shop and at the same time be pushed to a Car dealership across the country; two individual, separate accounts that can share the same Ad package. You can search for available stations using keywords, Meta tags, Geo location. Filter the data anyway you like. But that’s not all, connect the Ad engine to the mediaADNET, and expose your network to other Advertisers as well. The mediaADNET allows you to increase your revenue by permitting others to search your network and buy available Ad space.
When to run your Ads?Finally you need to schedule the Ad packages. Decided on which days to run each individual Ad package and at what times. You can even set the start date and stop date so you don’t have to worry about remembering when to inject your Ad packages. And you can even set price tables. Price tables allow you to price individual Ad packages depending on when they played out. For example, you can charge Advertisers more on the weekends and less during weekday morning. All the information is collected and reported back through the proof of play report.